After 16 years with New York’s digital creative agencies, Steve Susi joined Amazon Advertising as its first NYC creative director in 2012, where his teams would deliver original brand experiences on behalf of hundreds of advertisers and millions of customers worldwide. In 2014, he became its first group creative director and, two years later, first executive creative director, moving to London to lead creative operations across Europe, Asia, and Canada. In 2017, he received the first Amazon Inventor Award granted to Advertising outside the US for patented innovation.

Informed by the world’s largest consumer dataset, his groups’ insights-driven campaigns drove engagement and sales for the world’s best-known brands and, in the process, helped lead Amazon’s rise to #3 in digital advertising.

During his career, Steve has been fortunate to direct talented agency teams handling the world’s best-known brands, including Mercedes-Benz, Gucci, Rolex, American Express, AT&T, and many more.

His book Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time takes the reader inside the company’s operating system to reveal how Amazon has come to dominate business sector after sector. It was a 2019 Amazon category best seller.

His work can be found in the permanent collections of the Smithsonian Institution and Library of Congress.

Today, he is a founding partner at KANE Creative Group LLC, the world’s first and only creative network founded by former Amazon Advertising creative leads.